Open enrollment is the one time of year when every organization has an audience ready to hear about benefits. To capture this opportunity, it’s critical to communicate in a way that will cut through the clutter and ensure that employees understand the value of your total rewards package as well as how your benefits can provide support, security and resources.
Provide timely, simple and targeted communications and deliver a consumer-grade employee experience.
Tailor messages, images and stories to employee groups, segmented by current plan elections, age range, gender or consumerism patterns.
Create a sense of personal connection and relatability with self-recorded testimonials, self-driven decision tools and branding that embodies the heart of the organization.
Tell the benefits story with visuals. Icons, images and infographics can help illustrate how complex plans — such as a Health Savings Account — work.
Consider providing a modern, self-paced e-learning experience with recorded narration, engaging animation, videos, quizzes and gamification.
To keep benefits and other rewards top of mind year-round, create a total rewards website that communicates the full range and value of an employee’s pay and benefits.
Build in a way for employees to ask questions, get answers and provide feedback on your efforts. This feedback will help you adjust your plan and inform communication going forward.
To gather feedback, consider using pulse technology, hosting live Q&A sessions with leaders or holding virtual office hours through a platform such as the Mercer Virtual Benefits Fair.
Help employees experience your benefits in the same ways that they engage with the consumer world: via smartphones, tablets and laptops.
Open enrollment is a great time to rethink your media and communication channels and consider the timing, look and feel of your communication pieces.
Mercer can help you plan for open enrollment in a virtual world.