In a new survey from the International Foundation of Employee Benefit Plans, less than 20% of employers said they believe their employees have a high-level of understanding about their benefits. This is a disheartening statistic for HR professionals who work hard to communicate with employees about their benefits. But it indicates that traditional communication methods are no longer working. It’s time for employers to understand the generational differences of their workforce and meet employees where they are – in life and on communication platforms. If employers can unlock the key to increasing employee understanding, the value of their benefits should rise even higher.
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