Public Exchange Open Enrollment Strategy for Year 2

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Public Exchange Open Enrollment Strategy for Year 2
Calendar13 October 2014

The Wall Street Journal ran a story about the challenges expected during the second open enrollment period for the public exchange. The individuals who signed up during the successful first-year enrollment are referred to as the “low hanging fruit,” and it’s expected that the remaining uninsured will be harder to convince to enroll. Of interest is that four out of ten people said they enrolled because of the individual mandate, according to a recent study. One of the marketing strategies for this open enrollment season will be to focus on the legal requirement and the tax penalty imposed on those without coverage. Employers did not see much change in enrollment in 2014 when the individual mandate first went into effect, but it’s possible that this marketing campaign -- along with the higher tax penalty -- will have an impact on enrollment in employer-sponsored plans for 2015. It’s a good thing to keep an eye on.

Go to full article: online.wsj.com

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