Consumerism 4.0 is upon us and people have quickly come to expect the benefits of its engaging and intuitive digitized experiences. Powered by what many consider to be the fourth industrial revolution, the digitization of goods and services affords personalized consumer-driven interactions. Employers are on the cusp of leveraging 4.0 technologies to empower employees as consumers and ultimately drive a more cost efficient and personalized healthcare experience. Are you ready?
At Mercer, we continue to advocate for healthcare transformation, placing people at the center by adopting four “Vitals for Change”: drive to quality care, pay for value, usage of tools to personalize the experience, and the necessity – in all of these efforts – to embrace disruption. A thoughtfully designed strategy powered by a digital solution that delivers a seamless experience across physical, behavioral, and financial health can make these vitals a reality.
As the explosion of consumer digital health applications is rapidly changing expectations, the time to rethink the experience for health and benefits is NOW. The “4.0 consumer” expects on-demand access, personalization, actionable insights, reference/peer based reviews, and more. Employers need to design and deliver strategies that support this new experience to improve the value from their health and benefits investments.
So how can you do it?
Author: Sharon Cunninghis, US Health Leader