As employers, we all know how hard it is to get our employees’ attention. Looks like the government is having an equally hard time getting the attention of their target audience – the uninsured. A new study by Kaiser Family Foundation reports that 89% of the uninsured are unaware that open enrollment begins in November. The survey also reveals low awareness of the public marketplace, plan options, and affordability. Perhaps with the November 1 launch of open enrollment for the public exchange, we will begin to see mass marketing efforts in the way of TV ads and signs on the sides of busses. But if you have non-eligible employees who might benefit from the public exchange, don’t assume they know all about it. A little extra communications effort now might help your workers take that important first step of learning about their exchange options.
Go to full article: kff.org